Saturday, August 17, 2019

Feminism in Pop Culture

Many myths and misconceptions float around the term ‘Feminism’. It is a movement that is frequently projected as being violent, aggressive, and full of ‘bra burning’ extremists. The word alone often evokes reactions among people that are negative, uncomplimentary and stereotypical. The disturbing of the patriarchal paradigm was a phenomenon that became prominent only in the Twentieth Century. Historically speaking women have always numerically outnumbered men, but through the system of patriarchy they have been suppressed by political, economic and social machinery. The difference between Gender and Sex When trying to examine feminism we must keep in mind the subtle difference between ‘gender’ and ‘sex’. For example, if a man were to dress or behave like a woman, it would not change the fact that he is still biologically a man, and here is where the difference lies. When we use the term ‘gender’, we are referring to a social construct, a store knowledge that has developed over generations that helps us in our identification of a person as a man or a woman. A person’s sex on the other hand is purely biological. A primary argument of feminist theory is that arbitrary allocations such as this that are constructs of society are completely devoid of any genuine value. Thus the duty of feminism, in one sense, involves the subversion of existing patriarchal paradigms by questioning phallocentric, or penis-centred, sources of power. Patriarchy and the Woman The term ‘Patriarchy’ itself can be broadly defined as an ideological system of belief that privileges males over females. This is a complex system that employs androcentric values, rituals and practices in order to maintain status quo. Another means of control involves patriarchy passing itself off as the so-called ‘norm’ or the ‘right’ way in which a society must divide itself, and regards the Female as a departure from this ‘norm’ and treats her as ‘the other’, a notion that only reinforces the sharp cleavage between the two sexes. As a result of this treatment, the decisions of a society are based on whatever the man decides, whereas everything else is lumped together as ‘the other’, the Female. It is however ironic that patriarchy itself requires the co-operation of the Female in order to subjugate her, making her a willing participant in her own suppression. As the French feminist Simone de Beauvoir put it so aptly in her seminal book, ‘The Second Sex’, published in 1949, ‘One is not born, but rather becomes a woman. ’, a statement that raises our consciousness to the disparity between the male ‘norm’ and the female ‘other’. It was indeed French Feminism that first brought to light the fact that all western languages are irredeemably male-engendered, male constituted and male-dominated. Discourse itself is phallocentric as seen in its vocabulary, syntax, rules of logic and its tendency for classification and opposition as well as the need for objective knowledge. Definitions of Feminist Literary Criticism There are multiple definitions that can be applied to Feminist Literary criticism. It differs from other schools of critical theory in that it does not derive its literary principles from a single authoritative figure or from a body of sacred texts. This is quite unlike other approaches such as Psychoanalysis, Marxism or Deconstruction, which can all be attributed to their primary exponents, Freud, Marx and Derrida respectively. Feminist theory has evolved from several sources, with several feminist thinkers contributing to the canon. Moreover, critical theory used in readings of Woman’s literature borrows from other disciplines such as History, Anthropology, Linguistics, Psychoanalysis and Marxism. It was a form of criticism created by literary and academic women who participated in the women’s liberation movement in the late 1960s. Kate Millet’s book, ‘Sexual Politics’ (1870) was the first major treatise on feminist criticism, and also represented a strong political argument for women’s rights. The Dictionary of Concepts in Literary Criticism and Theory defines Feminist Criticism as ‘The understanding and analysis of and response to literary works, and/or language and/or the institution of literary study or theory from the point of view of women’s experience. ’ â€Å"Feminist Criticism†, says Elaine Showalter, in her book ‘New Feminist Criticism’, â€Å"has established gender as a fundamental category of literary analysis. † Her article, ‘Dancing through the Minefield’ has also made some observations on the politics and practice of feminist criticism. She also points out that the earlier groups of feminist critics were preoccupied with the gender bias in writing, whereas the later group of gynocritics studied women as writers. Another columnist, Annette Kolodny, defines feminist criticism as â€Å"An acute and impassioned attentiveness to the ways in which primarily male structures of power are encoded within our literary inheritance, and the consequences of that encoding for women†¦ not only for a better understanding of the past but also for an improved recording of the present and the future. This form of criticism, as a self-aware and concerted approach to literature came into being in the late 1960s, as a part of the international woman’s movement. One of the first areas it looked into and challenged was literature, where it was always assumed that the representative reader, writer and critic were all male. The historical background and watershed marks in Feminist Criticism Behind the movement in the 1960s, however, lay two centuries of struggle, represented only by a few texts such as Mary Wollstonecraft’s ‘The vindication of the Rights of Women’ (1792). A later book, this time by John Stuart Mill, ‘The Subjection of Women’ (1869) was also brought to the fore. It suggested that the Wife was a family’s source of sustenance, and therefore the empowerment of the generations could be achieved only by empowering The Woman. The next seminal work in Feminist Criticism was penned by Virginia Woolf in 1929. Called ‘A Room of One’s Own’, the book talked about the major directions in which feminist explorations of literature needed to develop. The book is rich with insights about the absence of women writers and readers, and the probable fate to which the hypothetical ‘Sister of Shakespeare’, blessed with equal or greater genius, would have been consigned to thanks to socio-cultural obstacles of the age. In it, Woolf’s contention is that ‘A woman must have money and a room (referring to space, privilege and opportunity) of her own if she is to write [fiction]. † Other significant books include Toril Moi’s ‘Sexual/Textual Politics’ (1985) and Sandra Gilbert and Susan Gubar’s ‘No Mans Land: The Place of the Woman Writer in the 20th Century’. These texts introduced the principles of feminist literary theory to the world. Their purpose was to offer feminist readings of texts that looked at the images and the stereotypes of women in literature as well as the omissions and misconceptions about women in criticism and ‘women-as-sign’ in semiotic systems. This kind of criticism concerns itself with developing a specifically female framework for dealing with works written by women, in all aspects of their production, including analysis and interpretation in ll literary forms and expressions, including journalism and popular culture, like Patricia Mayers-Spack’s ‘The Female Imagination’, Ellen Moer’s ‘Literary Women’, Elaine Showalter’s ‘A Literature of their Own: British Women Novelists from Bronte to Lessing’, or Gilbert and Gubar’s ‘The Mad Woman in the Attic’, a reference to Bertha Mason, who is ‘usually in some sense the author ’s double, (the other) an image of her own anxiety and rage. ’ Through the women’ liberation movement, literary criticism drew a connection between the lived lives of thousands of women who studied and taught literature. An important area of research was the limited secondary roles of fictional heroines and other feminine stereotypes in canonical literature. The Role of Feminist Criticism Feminist criticism, developing in tandem with the women’s liberation movement brought in a dual perspective that brought about a reappraisal of texts, looked at the construction of gender through language and the gendering of text, and examined the representation of women in literature and the exclusion of women as fictional characters, authors and readers. As far as literature is concerned, the role of Feminist criticism was to look at canonical literary works and the manner in which they represent women as stereotypes, and to develop theories for sexual differences in reading, writing and literary interpretation. It brings to the fore and establishes ‘gender’ as a fundamental category of literary analysis, and takes into account the fact that the vast majority of what is conceded to be the ‘literary canon’ is by and large authored by men, based on masculine norms and values, and women’s writing therefore is either excluded or undervalued in canonical literature, criticism and theory. Feminist critics also look at the representation of female experiences in literature. They reason that because a major aspect of literature is the reporting of our biological sense experiences, it would be impossible for the male to authentically capture an entirely feminine experience such as menstruation or childbirth. Feminist criticism also bases itself on two other primary assumptions: That gender is constructed through language (by way of political incorrect words and phrases such as ‘chairman’, ‘male nurse’ or ‘actor and actress’), and that writing strategies are sex-related and therefore misogynistic. Feminist criticism also shows that women readers, critics and writers bring different perceptions and expectations to their literary experiences, and insist that women have important stories to tell of their own culture. This kind of criticism opened space that now extended beyond the study of only women writers and now included the reappraisal of all literature that makes up our heritage. Feminist critics look at literary representation of sexual differences, and how literature shapes masculine and feminine values, privileging one set over another. The aim of feminist criticism therefore becomes to re-examine male texts, emphasize writing by women by charting a new literary history that includes neglected texts, a female tradition created by a sub-community of women writers who found support from their literary foremothers and so become role models for younger female writers. They also look at the oral tradition and other extra-literary expressions. Another aim involves the creation of new reading and writing collectives, libraries, publishing houses, social centres, colleges and so on. Feminist criticism confronts the problem of the feminist reader by offering new methods and fresh critical evaluation of issues, such as the mother-daughter cultural and relational aspect. Another major concern of Gynocritics is to identify what is taken to be distinctly feminine subject matter in literature written by women, the idea of sisterhood and female bonding, domesticity, gestation, birth, motherhood, mother-daughter or woman-woman relationships, etc. They also undertake to show that there is a distinctive feminine mode of experience or subjectivity in thinking, feeling, valuing and perceiving the self and others. French Feminism Related to this is the specification of the traits of women’s language and its distinctive style of speech and writing. Women must write in a way in which they can avoid the pitfalls of phallocentric language mentioned earlier, in a style represented by the term ‘ecriture feminine’ or writing in the feminine, a concept that was a product of French feminism. Helene Cixous, its main exponent, credited with authoring its manifesto, ‘The Laugh of Medusa’ (1975), stated that ecriture feminine is to be found in metaphors of female sexuality and women’s libidinal differences. Another critic, Luce Irigary, talks about women’s writing and its evasion of the male monopoly by replacing the monolithic phallus by the diversity, fluidity and multiple possibilities represented by female sexuality. These critics believe that women must try to resurrect the ‘feminine-feminine’ which possibly lies in the unconscious of all women. Julia Kristeva speaks of a pre-natal, pre-linguistic, pre-oedipal and unsystematic signifying language between the mother and the infant centred on the mother that she labels as semiotic and abstract, as opposed to the symbolic or letter based language of the father. Semiotic writing disrupts phallocentric writing because it is free from oppressive order and rationality. Both men and women can write in this mode, which deconstructs masculine structures of knowledge and attacks patriarchy and its language. The overall aim of ecriture feminine is therefore to allow a woman to write of, from and about their bodies. French feminist theory has contributed significantly to feminist literary criticism by studying the relationship between women, psychology and language. Currently feminist criticism employs a wide range of approaches and addresses a variety of issues of feminist interest. This is called ‘Playful Pluralism’. The oft-asserted goal of feminist critics has been to enlarge and re-order, or in some cases entirely displace the (patriarchal) literary canon. Feminist studies have served to raise the stakes of many female authors who were erstwhile neglected or even overlooked.

Herbal Market

MALAYSIA HERBAL MARKET Currently, the value of global herbal market for nutraceuticals is at USD 70 billion and USD 20 billion for phytomedicines with an average growth rate between 15 to 20 percent annually. While the Malaysia herbal market is valued at RM 4. 55 billion 0f which 90 percent of the raw material used was imported. It is with this potential in mind that Malaysia’s herbal industry can be one of the agriculture Entry Point Projects under the National Key Economic Areas in the Economic Transformation Programme.According to the Agriculture and Agro-Based Industry Minister Datuk Seri Noh Omar, Malaysia's fast growing herbal industry is expected to contribute about RM2. 2 billion to Gross National Product (GNP) by 2020. While the world market for herbal products is expected to exceed RM2 trillion by 2020 from RM777 billion in 2009, the local herbal market was likely to grow 15 percent annually from RM7 billion in 2010 to about RM29 billion by 2020. Moreover, Malaysia h as been listed as the 12th most biodiversity nation in the world and ranks fourth in Asia.We have over 15,000 flowering plants and over 3000 species of medicinal plants in our rich biodiversity tropical rainforest. Of these about 200 are being used as herbal remedies and approximately 50 species are commonly used in traditional medicine preparation. Furthermore, Malaysians quite familiar for the uses of herbal products as our multi-ethnic communities have been practicing traditional medicine with herbal plants for centuries. In rural area, some of them still use poultices, myriad brews and pastes derived from herbal plants or used it for the purpose of physical ailments and beauty treatments.Therefore, upon realize the significance of herb, our government had given financial support to research work related to herbs in term of Intensified Research in Priority Areas (IRPA) grants, the focus areas by the National Biotechnology Directorate, as well as other grant schemes. For example, RM25 million had been allocated by the government for a local company to conduct clinical research on Tongkat Ali in order to securing approval from the US Food and Drug Administration (USFDA).Our government also support the effort that try to make halal pharmaceutical products being proved by the Halal standard for the pharmaceutical industry in order to protect the interests of Muslim consumers and all consumers in general the world over. Not only these, certain implementations also have been taken in view of turning Malaysia into a global herbal producer. World Health Organization (WHO) consistently reported that 80% of the world’s population depends on herbal medicine. There also a growing trend of people moving from synthetic allopathic drugs to herbal cures.This is because consumers realize the importance of health versus diseases, the changes in lifestyle, the growing of synthetic medical cost, and the growing knowledge of consumers about traditional medicines. Many co nsumers have known that the effective of herbal cures are the results of thousands years of herbal healing framework development through practise and error, observation, analysis and study. Moreover, there have been some high profile natural based cures such as Taxol plant for breast cancer and the Bintangor plant for AIDS.In order to achieve the goal stated in the previous paragraph, the highest standard of manufacturing should be included to be able to compete in terms of quality, safety, efficacy, pricing, and branding of products, as well as efficient distribution network and meeting international health certification standards. We also need to increase the domestic consumption by strengthen the domestic demand for Malaysian health foods and medicine besides reduce reliance on imported medicine, according to the speech by TAN SRI NOR MOHAMED YAKCOP.The ministry of health also has been diligently monitoring the herbal products in the market as well as conducted random sampling of herbal products to ensure that the standards of these products remain the same as the specified standards registered by the manufacturers. Notable markets for Malaysians herbal producer are USA, Europe, China, Japan and the Middle-east countries. This is important to ensure that our herbal product to penetrate the global export market.

Friday, August 16, 2019

Character Analysis of Aibileen Clark from the Help Essay

Discrimination is a disease. â€Å"Discrimination is a hellhound that gnaws at Negroes in every waking moment of their lives to remind them that the lie of their inferiority is accepted as truth in the society dominating them† (Martian Luther King Jr.). The Help is a novel based on how a dozen coloured people express their thoughts on how it really feels to work as a black maid in the white homes of Jackson. The main theme of The Help is race. The coloured people are thought to be dirty, and filled with diseases. Aibileen is strong, brave and is known for her prayer powers. Despite all of that Aibileen is a character that is full of love for young children. Aibileen is thought to have some sort of connection with god that all the other black people of the community lacked. Aibileen is known for her prayers; furthermore anyone who gets on her prayer list is exceedingly lucky. It is as if Aibileen is sitting right in the ears of god and all the other people are in a waiting list for their prayers to be answered. Aibileen was asked by various people if she can pray for them since ‘Rumour is you got some kind a power prayer, gets better results than just the variety’ (Page 27). A time where Aibileen’s prayer was accepted was Eudora Green’s incident. â€Å"Eudora Green, when she broke her hip, went on your list, up walking in a week†¦Ã¢â‚¬  (Page 27). Or even when Minny pointed out Lolly Jackson’s incident. †Lolly Jackson—heck, Lolly go on your list and two days later she pop up from her wheelchair like she touched Jesus†¦Ã¢â‚¬  (Page 28). It is as if Aibileen does black magic to so me extent. It is impossible to deny that Aibileen is extremely strong and brave. Aibileen had the nerve to step up and be a role model for all the other maids by spilling out everything on how it feels to be a coloured person working for a white person. Notwithstanding what would happen to her if she were to get caught. After all the years of being treated unequally Aibileen finally changed. Aibileen says â€Å"A bitter seed was planted inside a me. And I just didn’t feel so accepting anymore† (Page 183). Aibileen took the risk of her house being burned down, losing her job and never getting a job ever gain and even  getting shot in front of her house. Aibileen is also strong and brave considering the fact that when her son Treelore died in an accident at work. Aibileen said â€Å"It took three months for I even look out the window, see if the worlds there†¦.Five months after the funeral, I lifted myself up out a bed† (Page 3). This is when Aibileen faced the real li fe and didn’t take every word that was said about her and her friends. Due to the fact that Treelore was also writing a book on how it feels to be a coloured man living and working in Mississippi. Aibileen took his steps and accepted to write the book. In the end what really mattered was that Aibileen and her community were proud of what she has done. More than anything else Aibileen possesses a heart filled with love for young children. Aibileen has a ponderous amount of love for her son Treelore and she has special love for Mae Mobley, daughter of Ms. Leefot. Aibileen has an extremely wonderful relationship with Mae Mobley to the extent that she named Mae Mobley her â€Å"special baby†. Aibileen teaches Mae Mobley many things, but one thing she really stresses is racial equality and civil rights. Aibileen tells baby that they have same features. They both have a nose, mouth, eyes, face, hands and everything else. But, the only difference is that Mae Mobley is white and Aibileen is black. Aibileen tells Mae Mobley many things about racial equality in order for her to have some different ways of thinking about race when she is being told different stuff at school. Aibileen also does not want Mae Mobley to become like her mother by making a separate washroom for her later maid, thinking that coloured people are dirty and carry many diseases. Mae Mobley takes Aibileen as her mother because since day one Aibileen took care of her and also due to the fact that her mother ignores her in many occasions and treats her in an extremely way by beating her for going to the coloured washroom. Aibileen even told Mae Mobley a secret story on discrimination every week. Aibileen was shocked one day by the way Mae Mobley was acting when she came back from school. Aibileen asked â€Å"What is wrong, baby? What happen?’ Mae Mobley cried I colored myself black’. Miss Taylor said to draw what we like about ourselves best.’ She said black means I got a dirty, bad face.†(Page 480,481). Aibileen felt a hard fist in her chest thinking that everything that she taught baby girl was about to go to waste on the account of her teacher. In conclusion, Aibileen Clark portrays the life of a maid living in Jackson, Mississippi.  Aibileen had a washroom built for her because she was thought to have many diseases. All the qualities that Aibileen possessed show what type of character she is. Simply, Aibileen is an extremely loving, devoted and strong character. Aibileen went through many struggles in her life. But at the end all that really mattered was that she was proud of herself. Despite being fired and her dearest person to her (Mae Mobley) was taken away from her. Bibliography Stockett, Kathryn. The Help. New York: Penguin Group Inc., 2009

Thursday, August 15, 2019

Mission San Diego de Alcalá

The Mission San Diego de Alcalà ¡ is the first of the many missions for which California is famous and is known today as the birthplace of California Christianity.   The first church in California, the mission began with a group of Spanish missionaries in 1769. Founded by Blessed Father Junipero Serra the mission proposed to serve Native Americans of the area. The Native Americans, which the mission proposed to serve, were wary initially at the newcomers. The initial mission structure was built close to the water. Later, the mission would construct a more permanent structure inland, about 5 miles away. The new structured was demolished in an attack by native Americas and the mission was moved back inland some years later. Mission San Diego de Alcalà ¡ and church of today were completed by the early 1800’s. The Mission San Diego de Alcalà ¡ is the first of more than twenty such mission build by the Spanish to serve the Native Americans. The Native Americans have been called by different names throughout history. Originally known as Kumeyaay and Yuma, they were later called Mission Indians or Diegueno. The Kumeyaay were a nomadic group who had never seen cloth until the missionaries arrived. In 1976, Pope Paul VI designates the Mission San Diego de Alcalà ¡Ã‚  Ã‚   as a Minor Basilica. The mission today is an active Diocese of San Diego parish. The mission housed many of the Native Americans, who lived and worked at the mission and grew crops including; corn, barley and grapes. Cattle and sheep in addition to horses were also raised on the mission compound. In the late 1700’s, the mission began to construct a system of aqueducts to bring water to the area and assure successful farming. This was the first irrigation project in this region of California. When California became part of the Untied States, the mission was used for military purposes and then in 1863, President Lincoln gave all of the mission properties to the Roman Catholic Church. At that time The Mission San Diego de Alcalà ¡ was in ruins. Restoration of the mission began in the late 1800’s. In 1900, the land Marks Club of California provided funding, along with other organizations to restore the mission. They worked with local architects to begin stabilizing the mission buildings. Originally build with adobe, the mission buildings were reinforced with concrete during this time in an attempt to add stability and strength.   One of the most famous elements of the mission in the Bell Tower. Today’s Bell Tower has one of the original bells form the early mission. When the Bell Tower was originally constructed it had a central function to the operation of the mission, as clocks were not yet part of everyday life.   Bells were used to signal time for gather for meals, church work and other functions. These restoration efforts were followed by work from other civic groups and school who viewed the mission as historical landmarks and were committed to painstaking and accurate preservation.   The restoration was wrought with financial problems and was not completed until the 1940’s at which time the church became an active parish. Today the mission serves also as a place of historical display and entertains frequent visitors. The site provides the history of both the Native American in the region and the European influence. References The California Mission Site. Ed. The Civic Group. 24 Sept. 1998. Bevil, Alexander D. The Sacred and the profane: The Restoration of Mission San Diego de Alcala. The Journal of San Diego History, Summer 1992, Volume 38, Number 3. History of San Diego de Alcalà ¡ Mission http://www.acces

Wednesday, August 14, 2019

Spatial Information and Occupational Roles

Drafting It Is the representation or a draft of an object or an area with specific measures. It Is armorial done with the lad of rulers, scales, compasses, etc, 7. Geographical information systems (GIS) geographical information, especially maps. Part C Use the internet and/or local newspapers to find and list five Jobs that require people with one or more of the abovementioned skills. List the complete Jobs (I. E. Where it is located, who it is for and what skill is required).Job number 1: Researcher in Forest Remote Sensing; Location: Vienna, Austria; Company: University of Natural Resources and Life Sciences (BOOKIE, Vienna); Skills: You possess a Master degree in Conscience, Geography, Natural Resource Management, Forestry, Agronomy or related field. You have significant practical experience in the use of optical remote sensing data. You are highly interested in scientific research questions and you are creative. You possess experience in digital image processing and have a good k nowledge in ERDA Imagine or similar software for digital image processing (e. . IDLE-Nevi). Job Number 2: GIS Officer; Location: Western Australia; Company: Dumpier Port Authority; Skills: tertiary or post graduate qualification in GIS or related field alongside a minimum of here years' experience with GIS applications and SERIES suite extensions, relational databases and various other data formatting applications. You will also have a sound knowledge of geodetic concepts and cartographic standards. Your demonstrated ability to problem solve and communicate with various stake holders and work autonomously with strict deadlines will be the key to success in this role.Job Number 3: Spatial Consultant; Location: Company: Western Australia; Spatial Solutions Pity Ltd; Skills: A high level of attention to detail, Team spirit – with a desire to contribute and elaborate, an ability to think laterally, excellent communication skills, a dedication to innovation, a GIS related qualific ation, an ability to manage expectations with a strong service orientation, excellent organizational and time management skills, the ability to work under pressure and coordinate workflow to meet deadlines.Job Number 4: Coastal Resource Management Officer (Philippines); Location: Philippines; Company: Australian Red Cross; The volunteer will need significant diving experience in order to view and map underwater systems. Through GIS they will collect crucial data about henchmen, potential impacts, existing stress and the area's physical geography which will identify vulnerable areas and support provincial decision making.The successful candidate will demonstrate: Experience in GIS and data management analysis certified and experience diver, tertiary, professional or technical qualifications in GIS or equivalent work experience, self-awareness, cultural sensitivity, flexibility and adaptability, resilience.Job Number 5: Land Surveyor; Location: Darwin; Company: Swift Worldwide Resourc es; Skills: looking for someone tit the following: Certificate, Associate or Bachelor degree qualification in Spatial Sciences, current manual drivers' license, able to work away from home for extended periods, motivated and able to work autonomously, fit, healthy and able to cope with challenging work and environmental conditions.

Tuesday, August 13, 2019

Marketing Intelligence Systems Essay Example | Topics and Well Written Essays - 1000 words

Marketing Intelligence Systems - Essay Example Some of the topics that are going to be covered in the MIS presentation include: The value and quality of a marketing intelligence system depends on the input data the system receives. A five-step process that can help improve the quality of a marketing intelligence system is: 1) Train and motivate the sales force to spot and report new developments; 2) Motivate, retailers, intermediaries, and distributors to pass information along; 3) Collect intelligence by purchasing competitor’s products; 4) Create advisory panel composed of important stakeholders; 5) Purchase information from outside suppliers such as A.C. Nielsen Corporation (Kotler, 2002). The five step quality control process improves marketing intelligence systems to make them more valuable. When the sales force acts as intelligence gatherers they must be trained to recognize the type of information that is useful for managerial purposes. Obtaining product samples from the competition is useful to compare in terms of quality, value, and packaging presentation. Customer advisory panels provide valuable information concerning customer needs. External research firms are able to provide marketing information at a lower cost than what most companies can produce in-house. There are many benefits associated with the implementation of a MIS. The use of an MIS can assist a manager in the sales forecasting process. The system can be used by a start-up company to determine the optimal target markets to penetrate. An MIS system allows a company to monitor behavioral changes in consumer buying patterns. This type of information is useful to adapt the company’s product offering. For example a company in the food industry could utilize data concerning the tendency of a marketplace to consume salty foods to determine the chances its new potato chips brand have to succeed in a region. Marketing intelligence systems can be

Monday, August 12, 2019

Meeting with an advisor Article Example | Topics and Well Written Essays - 250 words

Meeting with an advisor - Article Example I now know that I am not the kind of person who can multi-task between a job and class work and have decided to devote all my time & energy towards my education. The second reason for my low GPA is because I was confused between the choice of majoring my studies in Management or Human Resources. My initial choice was HR but now I think my interest is more in Management than HR; this confusion has been responsible for my deteriorating performance. In the meeting with the MHR advisor I had the opportunity to explain my case personally and outline the measures I going take to improve my GPA going forward. I also had the opportunity of having his ear and opinion following my explanation of the issue. The MHR offered very valuable opinion and advice to me with regard to my situation which greatly influenced my final decision to choose Management as my major. The meeting with an MHR advisor was therefore a very valuable