Operations strategy 2 Essay Example | Topics and Well Written Essays - 1000 words

Operations strategy 2 - Essay ExampleIt is noteworthy that the company has remained rivalrous in both domestic and international foodstuffs owing to continuous improvement on customer function and processes. The British airways has done a lot over the resent past to enhance its agonisticalness stock-still much is still needed to improve its processes and key among them include but not limited to consulting customers, procreation its personnel on customer care, increasing comfort by redesigning its cabin, and improving its meal services. British airways cracking its customers a gigantic range in-services based on its spark off classes. It travel classes include Economy, Premium economy, course also known as Club World and the First class (Travel classes). Offering a wide range of travel classes was a strategic move by BA to cater for the inevitably of different classes of travellers based on their financial capabilities. For obiter dictum, the Business class offers exclusi ve comfort and style as the customers have access to lounge just like First class passengers, delicious meals and drinks as healthful as fully flat beds on al long haul flights (Travel classes). ... This claim mint be justified by the fact that EasyJet offers its customers only a single travel class patch Virgin Atlantic offers only three travel classes namely Economy, Premium Economy and Upper Class. The premiere and major order winner for British airways is its luxuries quality services at no unneeded cost. BA is a market leader in offering classy in-flight services to passengers in various travel routes. British Airways unlike its competitors such as Easyjet and Ryanair has been categories under luxury travel based on the wide range of exotic in-flight services that the company offers its passengers (Mawer, 2011). BA is also recognised for offering a itemize of its flight services at no extra cost unlike its competitors such as Easyjet and Ryanair. For instance both the no frills respiratory tracts- Easyjet and Ryanair put extra charges on administration/Booking fee paid with calculate cards, Airport check-in, breakfast, snacks, wines/beer/spirit and other meals (Mawer, 2011). These two competitors of BA do not offer their passengers the luxury of luggage allowance considering that BA offers an allowance up to 23Kg checked bag. It is noteworthy that BA has significant higher military rating compared to its competitors Easyjet according to Smart rating and Skytraxs. This is a clear indication that BA is still a market leader in different areas of the airlines products and services. In other words British Airways competitive edge lies in providing world class airline products and services at no extra cost. different lucrative in flight services offered by BA are evident in airlines leg room taking into consideration that the company offers its passengers luxury of comfort through an extra seat