Environmental Scan Paper Research Example | Topics and Well Written Essays - 1000 words - 1

Environmental Scan - Research Paper ExampleWith weapons-grade engineering capabilities, Ford has highly skilled managers and plumpers to manufacture automobiles meeting stringent needs of the market. The companys brand name has evolved over time for last several decades and it is cognise as the reliable auto-manufacturer among customers. It has well-established R&D facilities to expose fuel-efficient engines that can meet the most stringent norms of the market in terms of flue gas emissions. As per companys website information, total 77 units either full-fledged assembly lines or component manufacturing units be in operation globally. At least one-third of these installations are in the US alone (List of Operations Worldwide, 2013). It is pertinent to note that Ford continues to attract committed workforce with diverse background that include ethnicity, race, culture, age, religion, and gender and the company puts massive efforts in imparting training to their workers for the organization development (Diversity, 2013). External Environment of Ford External environment of Ford Motors is quite challenging. ... Source http//corporate.ford.com/microsites/sustainability-report-2011-12/blueprint-strategy Its recently launched pretending Fusion with an array of technology features that matches with the luxury features of the Aston-Martin a luxurious sports car has been able to grab one of the top slots in prestigious markets of California. Its sales are up significantly in North California replacing Toyotas and Hondas of customers (Ramsey, 2013). Current trend is towards development and offering smart gadgets to consumers and accordingly, Ford has tied up with Microsoft to develop a Smart Car with some fancy features that are not available anywhere so far. Since early 2012, Ford Motors business strategy lies in implementing its ONE Ford Plan. It essentially consists of four-point business plan for achieving success in the market place and they are restructur ing operations aggressively to meet needs of the market developing new models/products as per the need of customers directing workforce to work effectively as one cohesive team and working towards improving the companys balance sheet. ONE Ford Plan encourages teamwork, brings focus on its objectives with a single global approach. Much of the emphasis has been put on working as a single team to achieve business leadership. ONE Ford Plan is supported by a set of behaviors that govern all employees of the organization. strategic success is measured through satisfaction levels of customers, employees, and associates such as dealers, suppliers, investors and the communities in which the company operates. ONE Ford decides about goals and expectations of employees regardless of which global plant they work at. The focus is on behaviors and skills that all workers must demonstrate to